Tissot launches new boutique in Mumbai with Virat Kohli

Virat Kohli at the Tissot store launch at Phoenix Mall, Mumbai

Mumbai: Tissot, world leader in the Swiss traditional watch industry, launched its new boutique at Palladium Mall with brand ambassador Virat Kohli.  The 300 square feet boutique marks Tissot’s fourth standalone store in Mumbai. India Beckons had an opportunity to cover the boutique launch that was subsequently followed by a tete-a-tete with the right-handed batsman, Virat Kohli.

Speaking on the occasion, Virat said, “Tissot’s global presence continues to expand, and I’m proud to be here with them in Mumbai to celebrate the opening of their new boutique. Like their other boutiques, this one too is ultra-modern in design and impressively showcases their vast collection of timepieces. I am sure the new boutique with its engaging experiential zone will ensure an enhanced customer experience adding more members to the ever-growing Tissot family.”

Virat Kohli, the Indian skipper

The interviewer likened his personality to the signature (innovators by tradition) tagline of the brand Tissot he endorses. He said he can relate to the brand’s philosophy, legacy, and trust that it maintains with its customers and his association with the brand has been good so far. He spoke about his favorite Tissot watches (Powermatic at the moment) and the one he wears currently (the Chrono XL). To celebrate the opening of the new boutique, the Indian skipper also interacted with Tissot’s retail customers and helped them select watches that best suited them. He also agreed to a rapid-fire round with the host that gave a glimpse of his personality and spoke of his favorite holiday destination (Europe!), book (Autobiography of a Yogi!) and cuisine (Japanese!).

Committed to providing the most innovative and best-in-class time pieces, the new boutique at Palladium Mall will stand true to its retail concept with illustrative graphics, unique customer experiences, striking brand ambassador visuals and will of course also house some of the latest and most cutting-edge time pieces from Tissot’s collections; Touch Collection, T-Sport, T-Lady, T-Classic, Heritage, T-Gold, T-Pocket and Special Collections.


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